• You: 20 sites = $59.

• Plausible: 50 sites = $49 (2 months free if yearly).

• Fathom: 50 sites = $44 (2 months free if yearly).

As you can see, they keep eyes on each other. Hence my advice.

Startups are, in essence, lemonade stands wars. Must keep an eye on the tags and look cute.

Don't do 'roughly', research everything that matters. If you settle for 'roughly' — you'd miss, for example, that Plausible is giving back 5% of gross revenue to charitable causes, and Fathom is giving back 2%. Now — whose stand looks cuter?

I know the time is limited, but learning everything possible about the competition is a top priority — above the actual development.