But the money they make on ads in the App Store has to pale in comparison to how much they get from Google
Now there must be more but $99 * 20 million is not nothing in annual revenue which is mostly profit.
A “registered developer” is not necessarily a “paying developer”, you can register as a developer to get documentation etc.
If you are working for a company creating an app, not all developers need to pay to publish an app. Also Mac developers don’t pay to distribute an app.
If you have a company with 100 iOS developers, you only need to pay for one account that has permission to submit an app.
If you are exclusively a Mac developer, you don’t have to pay anything unless you are submitting to the Mac App Store.
What the heck is a nothingburger?