The idea doesn't "pop" for me. I don't see why I should try this vs. the alternatives (like Match.com, Meetup, grubwith.us). I need to feel persuaded that this is going to work where the others did not.
We're different than the alternatives because we allow you to take control. You decide on the location where you'll meet for breakfast, lunch, coffee etc., when you have the time to meet up, and how many people you are comfortable with meeting at one time. Other people come to the event to meet you.
You can say that we're trying to make it comfortable for the user to meet new people by allowing them to create events at their pace, in their neighborhood at their favorite restaurant.
Thanks for the feedback, very useful!