Ableton is audio production software, so it's easy to understand the first thoughts going in this direction. Mine did too, though not specific to any one software package. I even imagined "Seizing the Means" to be about some novel way of averaging signals to produce new signals.
Not one thought about antiquated audio distribution formats ever popped into my thoughts from the title. Why one would think reading of the actual article would be required is a wholly other topic on the interpretation of an articles title upon first reading of the title alone.