This is an article nearly entirely built around a viral Tweet regarding "landlord" cause Vice writers live in a strange world where that is essentially a slur they want to use, and then found two edge cases to make it an "article".
I think you meant 'person of means'?
The impetus for this piece was someone wrote a tweet that got very popular implying Google is somehow trying to cover for "landlords" by calling them "property owners". Vice writers are upset about that and would prefer to use "landlord" cause in their culture it has a negative connotation.
https://www.merriam-webster.com/dictionary/slur
1a : an insulting or disparaging remark or innuendo
And to the point, in NYC media circles, it is nearly the equivalent of an actual slur which is why I called it that. Just one writers want to use as opposed to one they think it is inappropriate to use.
Because I'm sure that actual landlords don't have a problem being referred to as landlords, so you must be referring to some other group.