I've written any paper I've worked on in the last 7 years in LaTeX as soon as it gets over 5 pages or has any math of any kind in it.

I'm currently writing a book with a publish house that uses Word templates (dear god!) and it really sucks. =)

Here are a few pain points you need to solve (esp. for academics):

- All the formats: If you can offer all journal/conference formats (especially those that don't have LaTeX formats), you would be a godsend. - WYSIWYG -> LaTeX editing: Sometimes you don't want to handle all the boiler plate. - Integration with reference software.

Pain point for book houses: - Converting their carefully designed styles into LaTeX templates and back again. Can someone design up a doc template in Word or whatnot, then bring it to your site and make a LaTeX template from it?

A few questions: - How does your collaborative editing work? Can multiple people work the same file at the same time? Also, it is pretty rare that this happens in my experience - most papers are written by one person with some help from others. - In the end, without formatting or the other things mentioned above, you've got a place to store/share LaTeX docs. Given that, your pricing is a bit odd. However, with the features listed, I think it'd be a great product (at an awesome price).