Right now there's kind of a shortage of Netflix-unique good shows. I'm not spending money that I worked for in exchange for... a nature documentary narrated by Obama.
Derry Girls is great but you can watch it months in advance on All4 with a dirt cheap VPN. There is a similar situation for Bodyguard.
They are expecting people to actually sign up (instead of sharing passwords lmao) and watch ads for the off chance that in a year or two maybe Squid Game season 2 is as good as season 1, or that they need to not miss out on Red Notice 2 and 3. It feels like they are literally betting that people need forgettable Gal Gadot movies in the same way that they need cigarettes.