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But isn't it doomed to be a self fulfilling prophecy if you approach every new company with these beliefs?

Google is a great example of one that started out very differently, but unfortunately became much like the companies they strived to set themselves apart from. Many startups still foster that culture Google originally had.

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I think the gps point is that, in the median, it's the case regardless of how you approach it.

Of course individual situations and be quite different, but you are really bucking the trend in expecting the average company to show loyalty instead of respond to financial incentives.

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