Salmon is not loved in Japan. It’s mostly American sushi restaurants due to more fatty taste and familiarity. It is also largely due to Moonies and the fact that salmon was easy to source in the US.
Aside, but like most other foods old or new it will have its fair share of TV airtime with celebrities making loud faces about how delicious it is ;)
Or what distinction do you make between "it is enjoyed" and "it is loved"?
[0] https://www.nytimes.com/interactive/2021/11/05/magazine/sush...