It is actually cheap relative to the quality you get, so a lot of value. A linked article from TFA notes how TJ's is ranked #2 for quality
https://clark.com/shopping-retail/cheapest-grocery-stores/ . Sure you can't find the junkiest cheapest things like at a Walmart, but if you need actual food basics like fresh organic produce, organic japanese green tea bags, kefir, and salmon lochs, there's almost nowhere cheaper.