For example, was Tesla a success because of some unique ingenuity by Musk? It seemed to me that his success was more the result of a commitment, both personally and financially, to building EVs that no one had previously had. Yes, that eventually led to success. But he didn't succeed were others tried and failed. He succeeded were the other auto manufacturers didn't even try because of their own bias towards the status quo. With Twitter he would need to succeed where every other social media platform has failed.