"misinformation" is this eras terrorism scare.
You're starting to see lots of people on Twitter who claim to specialzie in disinformation and monitoring hate speech, it like how all of the Mckinsey types who turned into counter-terrorism consultants around 2004.
Trends in gov contractors, think tanks, and the ex-UN volunteering well connected rich kids are always a good signal of where the slush fund $$$ is going to start flowing. They have a big pull on policy since they have the most to gain.