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I assume Amazon is trying to jettison retail since it is a sub 5% profit margin business. A lot of work for not much gain.

They would rather be in the AWS/logistics platform/music/video business.

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Would they really jettison retail after investing so much in building distribution centers/delivery operations all over the country?

Years ago, removed the filter for searching only for items shipped and sold by Amazon, and the only reason I can think of is because they would rather sell other retailers stuff because they earn a bigger profit margin from platform fees than directly selling to the consumer.

The search filter for Seller: Amazon.com still exists. Free shipping by Amazon filter also still exists.

I think the seller filter is hidden though if no other filter option has been selected first.

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