Imagine your customers swearing by and specifically asking you to produce hand-wired tube-based computers with punch cards that run as fast and reliable as modern PCs but at the same time they will shun pretty much any innovation you try to introduce and then just spend 4 to 6 figures on some old tube-thingy from the 50s or they over-spend on some very small boutique shops that swear they are building that tube-computer just like they did in the golden days and they swear they only solder during full-moon and its only done by virgins, so they charge you triple-premium for it. And then they tell you "hey, RMS is actually using that thing" and then they pay RMS lots and lots of money so he will take pictures with that thing while actually working on a small modern *NIX PC behind the stage/under his desk.
Aside from HiFi gear, I doubt there is another industry SO full of emotional marketing, dark obscure magic and so much mis-information accepted as fact as guitars and especially guitar amps.