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Not many people outside of media circles are talking about the real trend that's going on nowadays (although Monocle magazine keeps sharing the secrets

Interesting. I had a look at the Monocle website but couldn't find anything. Do you have any useful links ?

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I say this as a huge fan, but Monocle's Web site is.. not good. They're very much focused on their print magazine. They're definitely living by their word, though, a loyal subscriber base (a subscription costs more than news-stand and we lap it up!) and highly profitable.

Perhaps I'll take some time to distil the philosophy into a blog post sometime, since it does take a lot of effort to get into a print magazine if it's not at a newsstand near you. It's only a must read for international business and media types.

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