Biodegradable so they can keep making it, and you can keep throwing things away and buying more to feed their profits, because it's "environmentally friendly"?
I already have to deal with rotted cardboard insulation, mice-chewed foam and the like when restoring old products; with things like this, it makes me wonder what those of the future will have to face, or indeed whether there will be anything left to preserve. The mentions of "regulatory action" are likewise similarly disturbing. Perhaps historians will call it the eco-plague.
The name also sounds more like an antibiotic than a packaging material.