Slightly off topic, and talking to users is the first step, be careful what you wish for. As an example, I subscribe(d) to NYT Cooking, they solicited my feedback on the search functionality (which is broken - full on broken, search for omelette and only one of the first six results is for an omelette, filter for low carb, no omelettes come up, etc.) I got so pissed writing my review (realizing I was paying monthly for a broken service) and getting zero response after them soliciting my feedback I canceled my subscription…