But I don't think we can overlook the pressures that push people towards it. The problem is that a lot of movements that get grouped under "woke" self-identify with vacuously positive labels that can't be negated. If I go around telling people "anti-racism is bad", they're going to think I mean "racism is good", and they're not going to believe me when I clarify that I'm referring to specific policy ideas promoted in books such as Ibram X. Kendi's famous How to Be an Antiracist. Unless you're talking to people who are so politically engaged you can name-drop specific authors to start with, I'm not sure what term other than "woke" you could use.