Wow, I'm a bit perplexed by your assertion that my site is a content farm. Could you maybe provide some specifics and/or insight into what led you to that conclusion? I appreciate your candor, but personal feelings aside, my site doesn't meet the criteria for being content farm based on Wikipedia's definition (or any other definition that I'm familiar with). And I'm not sure why you keep making the assumption that people aren't visiting my site directly as I never said that. At least half my traffic is from direct / referral sources. I also have one of the more active user forums in my niche.

My site is cited by numerous museums, libraries, and reference sites as being an authoritative source for information related to my industry. And after reading your comment I looked through Wikipedia for several hours and my site is one of the most commonly referenced and cited resources for my subject matter. For example: http://en.wikipedia.org/wiki/Baseball_cards http://en.wikipedia.org/wiki/Topps http://en.wikipedia.org/wiki/Upper_Deck_Company http://en.wikipedia.org/wiki/Rookie_cards

With all that said, since we cover niche news stories the length / depth of the content is dependent on the stories themselves. For instance, if a company releases an updated checklist for one of their sets, it may only give me enough information to create a 200 word article. But since its information that is both helpful and relevant to my readers, I publish it anyway. Maybe its time to cut that portion of my business out though and double down on other types of content so that I don't have news stories pulling the rest of my site's content down.