Online there is instead a huge focus on the big few. And they take on the role of dealbreakers.
He mentions in one of his videos that when people meet him in real life they're often surprised that he's actually fairly tall. In his videos he looks smaller than he really is, in part because the things he's being filmed next to are larger than standard size.
I saw an excellent educational video recently from a guy that was, how to put it, dressed almost like a hobo.
Ironically, online video has made things quite good for me as a greybeard. I invested in a good camera and good lighting early in Covid. I always look better than anybody else in the meeting and it gives me gravitas that I really haven't earned.
The downside is that I can't look like shit on calls or it shows. I generally make a point of exercising and then taking a shower directly before starting meetings for the day.