In a capitalist economy, if there's a group with less money the system is explicitly designed to discriminate against them.
Why would you optimise your product for people who can't afford it?
> The typical black family had almost no wealth in 1968 ($2,467; data refer to 1963). Today, that figure is about six times larger ($17,409), but it is still not that far from zero when you consider that families typically draw on their wealth for larger expenses, such as meeting basic needs over the course of retirement, paying for their children’s college education, putting a down payment on a house, or coping with a job loss or medical crisis.
> Over the same period, the wealth of the typical white family almost tripled, from a much higher initial level. In 2016, the median African American family had only 10.2 percent of the wealth of the median white family ($17,409 versus $171,000).8