I get that it's possible, You definitely can "game" the current dating scene, but the question I keep asking myself is "why do that".
Personally, I value curiosity. If I see someone trying to game /optimize their dating profiles, it's a huge turn off for me simply because it wipes out a lot of possibilities and unknowns. All of the sudden, the "oh, hey stranger who seems interesting for me because of X" turns into "oh, hey someone who optimized their profile for X".
PS Corollary to that goes "honesty". I find it almost impossible to be curious about someone who I know is either lying, or "presenting a way too curated version of truth".