Very high expectations for role/responsibilities and technical prowess. Very low remuneration on offer. And that was before rates and salaries shot through the roof post-pandemic.
Unless that's changed, and given the seeming lack of remote roles, I will be shocked if they meet this goal without most all new hires being junior outsourced/offshore resource.
Most of Europe is for a multitude of reasons still expecting to treat software as a cost centre.
The expectation of an IC making as much as a Director of <insert corporate department> is unthinkable to HR, even though the market worldwide is shifting exactly in that direction.
I was embarrassed to find out I was being paid more than my more senior colleague from Germany, not even taking tax into account yet.
He could double his net total comp simply by moving here and doing the same role as he does now.
They WANT people in the office. They just opened up nla new Copenhagen office and opened up their corporate headquarters in Billund. They are also the largest real-estate holder (or, their owners Kirkbi is) in Billund - They pretty much own the entire city.