I don't think you really mean this: "I hate to turn this into an RMS rant". If it was true that you didn't want to turn it into an RMS rant, then why did you do exactly that?

The "theatrics" you refer to -- picking alternative, damning names for treacherous computing devices -- are very much present in this article:

Instead of "Secure Boot," the article says, if the vendors implement it in a way that deprives users of control, we should call it "Restricted Boot". Even the reason for the alternative name is similar to the reasons in those other campaigns.

So, the "name-calling" is there - to help people remember the issue.

Is FUD present in any of these campaigns? "FUD" is a derogatory name for negative statements that drum up false fears, uncertainties, and doubts. In these various FSF campaigns, the fears, uncertainties and doubts are all quite realistic.