Edit: link: https://www.henselphelps.com/project/chen-neuroscience-resea...
Edit: link: https://www.henselphelps.com/project/chen-neuroscience-resea...
* Tribalism: Humans like people who "are like them", it's easier to relate. Thus, IME, Stanford grads prefer other Stanford-branded people. Or at least crême de la creme Ivy. Especially compared to the plebs and the proles.
* Vanity: Donors find it appealing that the structure will be around for a long time, prominently and proudly emblazoned with the donor's own name. Yes, external validation does feel good. Especially among certain (insecure) types. A truly altruistic and self-assured person makes donations anonymously.
Empire building is a popular pastime among the human species, especially those with power. The rest of us settle for something like Civ, SimCity, or sand castles.
In general I wish people spent more time looking at alternatives when these huge projects are proposed. For instance, it drives me nuts thinking of all the alternatives when I see making bids to pay billions for the Olympics. That's the kind of money that could turn the whole area into a science Mecca in several different, with a whole host of positive downstream effects locally.