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Just to clarify what this means to web masters - expect to see a decline in some of your highest volume keywords, and a jump in keyword reports for "(not provided)" (i.e. search traffic remains the same, but a greater portion of visits is grouped in "keyword unknown" or similar)

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If you're taken from one https to another https location, doesn't referrer still get passed? So possibly what it means is that you need to implement SSL. Google's choice here will hopefully motivate change around the web.

> If you're taken from one https to another https location, > doesn't referrer still get passed?

It depends. For Gecko, that's a configuration option (defaulting to "send cross-site" at the moment, but subject to change in general).

And as others have pointed out, sites using AdSense can't very well "implement SSL".

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