I disagree. Add a couple of these features, put them behind an experiment flag, and inspect metrics that matter. What usage are they getting? Do users in the experiment use the product more frequently? And for longer periods? If not, perhaps feature parity with Excel is not the highest impact project, despite the feature requests. If you are finding it hard to come up with measures that show impact towards your orgs' OKRs, this is also a signal that your pet project may not be the best thing for you to spend time on in the eyes of your bosses.

At a high level, promo is an incentive that directors and VPs use to keep an org working towards strategic goals. You may disagree with those goals, but that doesn't necessarily mean promo is broken.