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I find one of the disproportionately hardest things in fiction is coming up with names for things. Now I'm writing a thing where people cast magic spells and I find myself needing a boatload of original fictional words which read like they have a common syntax and origin. So this should be useful!

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http://en.wikipedia.org/wiki/Markov_chain http://www.asha.org/practice/multicultural/Phono.htm

I don't write a lot of fiction anymore, but one of the best ways to generate names is to create a phonemic inventory and use markov chains to generate names from it. there are a couple such generators online that use established corpuses, but it shouldn't be too hard to write.

Yeah, I was thinking up some groups of brand names. It's not much pressure since it's for comedy, so the brands can be stereotypically lame. I picked a restriction or two for each set, such as a certain number of letters or syllables, or always starts or ends with the same letter or letters.

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