In aggregate culture is a back and forth of people pushing in new directions or independently discovering existing ones and others following their lead, but it’s the followers who determine what’s normal more than the pioneers.
In aggregate culture is a back and forth of people pushing in new directions or independently discovering existing ones and others following their lead, but it’s the followers who determine what’s normal more than the pioneers.
Put another way the first person to ever make pizza didn’t suddenly transform it into a cultural phenomenon. It was enough people copying the idea that transformed the initial concept into one of the most popular types of food.
That group plus pioneers are most important to entering the mass market of followers.
But even if you add a new group of early followers it also works in the other direction. Stuff most people do also stops being popular because of what the largest groups of follower’s decides to stop doing.