Sorry, I can't actually find a reasonable way to view that instagram post. Odd, I thought they used to be viewable without an account.

Assuming it's some stereotype about new age self-defined gurus, no, these were perfectly regular and generally friendly people. The situation was extremely odd, which is why I remember it.

Someone else suggested it might be because the state of mind in that situation was wrong for the task at hand. I think it's probably correct, in another context they would have taken immediate action to help but were in an unfamiliar role.