There's another group in between pioneers and followers, the people who are willing to follow things that haven't gained traction yet.
That group plus pioneers are most important to entering the mass market of followers.
That group plus pioneers are most important to entering the mass market of followers.
But even if you add a new group of early followers it also works in the other direction. Stuff most people do also stops being popular because of what the largest groups of follower’s decides to stop doing.