Nowadays though, the crypto folks are running huge ad campaigns in mainstream media at least in some places (the ad campaigns were huge when I recently visited South America). The consequence is that innocent people who happen to be financially uneducated and perhaps a bit naive are sucked into this stuff, and it is our duty as a society to protect people from that.
Not everybody can be an expert in finance, and not everybody should be! That's the point of division of labor. That's why a moderate amount of regulation that protects non-experts against being taken advantage of makes some sense.