But, why announce when he did. The chosen OS wasn't out at the time, and Nokia had just gotten ready to ship their shiny new MeeGo flagship as well as a handful of new Symbian handsets. That announcement basically made all these new devices worthless. He could have at least kept the announcement silent for 6 months and see if the phones gained any traction. You can argue that they wouldn't have, but at least their sales numbers would have looked better. His timing was terrible; HP terrible.
And why WP? The OS wasn't finished and was missing some pretty basic features when it finally was launched. As countless people have said already, Android would have made a lot more sense here. They could have customized it and potentially even brought Symbian apps over and it had the added advantage of already having a solid foothold in the market.