And then begins the dance of balancing what we currently need (we have maybe 100K DAU and launched recently) and what we predict we might need if things go right. So you don't need to go full on K8S with some crazy sharded database and 50 microservices on day 1, but you also don't want a PHP/MySQL monolith if you're building something that works like, say, Twitter, because you'll have to scrap ALL of that under huge pressure if things start to take off.