“Lower-priced”? Haha, nope. Anything with ads should be free. The idea of paying—and still being harassed with garbage—is so sociopathically stupid that only a marketer would imagine anyone falling for it. I hope they fail.

And it goes without saying that if ads start showing up in my current plan, I’d drop Netflix that very day.

My overall sense is that people are approaching a breaking point with ads, subs, and overly extractive monetization schemes. I expect more of an attrition situation than an inflection point, but the results—piracy, aggressive ad-blocking, and simply spending less on greedily priced apps and services—will not be pleasant for the marketing and media industries.