Okay, since there is a singular, "real" evil corporation, are the other non-real evil corporations in the imaginary-evil or fake-evil domain?
edit:
A bit cryptic, my point is that "evil" has been overloaded to meaninglessness. It decreases one's intelligence to use it in an assertion. In war and throughout history, party A asserts party B is evil, and party B asserts party A is evil. If party A is truly evil, then they would have no scruples over claiming party B is truly evil, and vice versa, analagous to the Liar's Paradox. Entering this frame, and debating who is "truly" the evil one, is a lens more likely to obscure than clarify.
An alternative heuristic for assessing the merits of actions: Coercion is considered polar to freedom by many social philosophers. Does party A use coercion to force party B into making a decision that leaves party B worse off?
Does google use coercion to drive user registration?
Does google use coercion to prevent deregistration?
Does google use coercion to damage competitors?
Does google use coercion to forcefully identify the anonymous?
No. No they don't.
"While you're logged in, YouTube will keep track of your viewing history, and use videos you’ve watched, videos you’ve liked, and your subscriptions to recommend other videos for you to enjoy. With 48 hours of video uploaded every minute, we’re sure to find you at least a couple more videos worth watching!"
Coercion isn't limited to the targets decisions, it can also be applied to their acts. Coercion isn't limited to physical coercion. I consider the persistent pestering for a phone number in gmail to be coercive. I consider repeatedly asking G+ users for government ID to be coercive.
The benefits of completly relying on google are minimal the potential costs are nontrivial.
I don't think they're any more or any less evil than other large company. But this is just about keeping them honest on an issue that is a very big deal with most of their customers.
Also I think most of these geeks are pretty smart and aware of what's going on around them.
http://blogs.hbr.org/cs/2011/10/to_reform_capitalism_ceos_sh...