They are trying to do everything:
- Professional trading platform (Coinbase Pro)
- On-ramp for the masses (Coinbase)
- NFT marketplace (Coinbase NFT)
- web3 infrastructure (Coinbase Cloud)
- Debit card w/ crypto rewards (Coinbase Card)
- Crypto for businesses (Coinbase Institutional / Coinbase Custody)
Each of these is a huge undertaking, often across multiple different markets across the globe.