Many times that is taken from you on larger teams.
It is odd that HBS and value extractors (business/finance/project/marketing) have taken so much power from value creators (creatives/developers/product people) in terms of the power balance, most people know that makes bad products and was really the basis of capitalism starting, ownership of direction.
> In his landmark 1776 work The Wealth of Nations, Adam Smith showed that a clever division of labor could make a commercial enterprise vastly more productive than if each worker took personal charge of constructing a finished product. [1]
The project managers and finance want to make the product now, from a value extraction viewpoint over a value creation one. It ultimately leads many value creators to go do their own thing.
No matter how hard they try to remove the creative element of product creation, it is actually a key input to successful projects.
Products are like creative works, they should be built with depth, deep dives and aim to be a fun experience and friend of the user.
Bottom up processes can create great products with polish and love, they are value creation processes.
Top down processes and deadlines create shallow features and products, they are value extraction processes.
The best value creation process is just an iterative/incremental cycle, with lots of power in the court of the value creators over the value extractors.