But the overal company culture and the upper echelons of leadership very strongly reflected EA's history as a software publishing company founded by business folks, and not a group of game makers who set out to build their own company. It was very much about producers, money, marketing, etc.
I used to joke that EA was in the business of selling disks and that the games on them were merely an annoying chore that they were obliged to do in order to get people to buy them. It often felt like they considered the entire dev team to be a cost center.