The whole conversation has been a bit sloppy about the differences between design and looks (and the difference is not entirely clear most of the time) but suffice to say: If you intent for your page to do x and you accomplish that because of and not in spite of the design, then, by definition, the design is good (and it might even be great).

> If the intent is to earn money through your website and you are earning a ton of it, then you've succeeded

Sure, but just as that does not mean your code is great, it doesn't mean your design is. "Earning a ton of money" is not exactly a well defined company goal. For example, if a better design (or code) could yield 2x what you make, even if 1x is "a ton", you might reconsider your stance on either. Or you maybe you wouldn't. Who am I to say.