Very big difference from Amazon videos and YouTube, where I feel that they are trying to shove the content, they want me to see, down my throat. This is one of the main reasons I completely cancelled Netflix.
I ended up buying $600 worth of long-form products from the TikTok content providers that I watch, without any advertising from them. I am guessing that letting customers watch what they want works out as a business model.
I suspect that my experience is not the norm, though.