That being said I haven't actually verified any numbers so maybe the market is right.
Yet nobody I know has actually quit. I suspect they might be addicts claiming they can quit anytime...
I really liked their content when they first launched here in AU.
I have two family members on limited incomes who wouldn't otherwise be able to afford it - so I got the top-end plan, specifically because it said something about multiple devices in your family.
Then the prices were raised, it became harder to find anything that I wanted to watch (new content I wasn't interested in, and lots of missing older content). I basically stopped using it.
Then prices were put up again (twice, I think), at the same time that they started bitching about password sharing/whatever. Then one family member died, and the other stopped using it, so... yeah, I'll keep the $23/month.
What I really need is a better way to manage it all: Content aggregator which you can add everything to a single watchlist. And when you want to watch something on a service you don't have subscribe and then cancel it immediately so you just have it for the month. I am sure all the services would squash something like that though.