With TikTok, people usually express how much they love the algorithm that finds things that they like.
Google's success with ads is that they were able to trigger them as part of user action. Paid search results are hypothetically helpful to some people. Contextual ads on a site may actually provide value if they are on-topic.
Facebook ads mostly target people. They don't really provide any in-context value, they are pure commercials - spooky commercials that know what is going on in your life, although the ability to utilize this information is often laughably bad.
Twitter often has the same problems. Ads interspersed within conversations just aren't helpful or desired.
Then you will get something like this [0], and folks [1] on the kool-aid with nonsensical claims like 'TikTok is the best thing to have happened to the Internet' at the height of the euphoria.
In reality, it is both the same concepts of the other social networks but much worse and [0] has shown that its algorithm was more dystopian than previously thought.
Therefore, it is the nadir of social media.
[0] https://www.nrk.no/osloogviken/xl/tiktok-doesn_t-show-the-wa...
There is nothing about TikTok that makes my generation mindless Web3 drones.
Doesn't make their thoughts any less valid.
There are clear differences between the Facebook demo and the Tiktok demo. I am not smart enough to be able to articulate them but they are there.