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The author himsel doesn't have any considerable following, the article is more like collection of thoughts and hypotheses. It's not that it's bad but IMHO shouldn't be considered authoritative.

There's this phrase "medium is the message" and I think it holds very well with Twitter. The message is outrage. The message is, be angry and be afraid and be insecure or no one cares.

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If you're there to go viral then sure, outrage can work - just like it does anywhere else.

But I'd argue most people aren't there to go viral or cause a ruckus. And in that case you can have a great time on Twitter with a relatively small following.

(Not to say I would mind having more followers, of course - but it's not the goal)

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