This is ironic for me personally. 8 years ago a troll in the school library insisted that putting quotes aaround my one word search term would improve the results, and I laughed him away. Now his mad idea has been adopted officially.
If you think from the current perspective many changes and constants we've seen or we're seeing now in the world (not only IT-related) were predictable, yet not everyone had courage to express them to others. You have to be careful when laughing at others views and ideas.