For folks employed by Salesforce, the phrase "Trust is our number 1 value" only comes up in two contexts:

1. company all-hands meetings, which are basically pep rallies with no actual content

2. when someone working at Salesforce brings up a glaring problem and says "if Trust is our number 1 value, why don't we do something about this huge problem?", which is usually met with either silence and bureaucratic obstacles or with excuses, usually something like "customers trust us to spend the money they pay us building the features and products they want", which is like...exactly not the definition used at any of the pep rallies.