One area where I hope Google doesn't follow Apple is in engineering culture. For instance, isn't it true that most of the engineers who worked on the original iphone literally never even saw one until it was unveiled to the public? Whether or not the "bottom up" opportunities for engineers to influence products at Google is as effective as a top down culture under the likes of Jobs and Ives is debatable, but it sure seems like working at Google is a lot more fun! (disclosure: I worked at Google, am basing my impressions on what it's like to work at Apple on anecdotes and only a couple of direct accounts from engineers who have worked there).