Indirection seems to be very valuable with scams. The 2008 housing crash had a lot of layers:
1. Loan Application (Borrower Lying about income)
2. Mortgage Originator ( Not validating loan application )
3. Mortgage Back Security Creators ( Obfuscate what is in the security )
4. Ratings Agencies ( Not being honest that step 3 happened )
5. Sellers of MBS ( Not being honest that steps 1-4 exist )
I don't know enough about crypto to list out all the layers but I'm pretty sure I understand the first step:
1. Claim that underlying technology will be revolutionary just like the internet in a vague way that cannot be validated.