Every once in a while I must succumb my natural aversion towards marketers and give a tip of the hat. This is definitely one of them. Absolutely brilliant and creative thinking!
I'll have to take breaks to watch the Icelandverse vid every ten minutes, to get through 1h17m of Zuck and kitsch 3D. “You can bring things from the physical world: photos, videos, art, music, movies, books, games” ooof man.