Cloud worked at the time because building your own infrastructure was a pain. Then when it got cheaper to host your own, most people in IT ended up being millennials that have never seen a real server, only containers and aws.
How is it no market to saturate when the CEO of Amazon (and former CEO of AWS) said that only 5% of all IT spend is on any cloud provider? https://accelerationeconomy.com/cloud/amazon-shocker-ceo-jas...